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Branding Media Content: From Storytelling to Distribution
13 references·7 citing·33 second hop
Branding Media Content: From Storytelling to Distribution (2015)Branding Media Content: From Storytelling…Storytelling – Mit Geschichten Marken führen (2014)Storytelling – Mit Geschichte…Narrative Brand Planning (2013)Narrative Brand PlanningEssais sur la signification au cinéma (2013)Essais sur la signification a…Storytelling im Behavioral Branding (2011)Storytelling im Behavioral Br…20 Master Plots: And How to Build Them (2011)20 Master Plots: And How to B…Effective storytelling: strategic business narrative techniques (2006)Effective storytelling: strat…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Story: Substance, Structure, Style, and the Principles of Screenwriting (1997)Story: Substance, Structure, …High Concept (1994)High ConceptA Cinema of Loneliness (1981)A Cinema of LonelinessThe Structure of Foreign News (1965)The Structure of Foreign NewsThe Hero with a Thousand Faces (1949)The Hero with a Thousand FacesAtributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021) (2022)Atributos creativos del brand…Making (Branded) News: The Corporate Co-optation of Online Journalism Production (2019)Making (Branded) News: The Co…Strategic Media Entrepreneurship (2018)Strategic Media Entrepreneurs…Demographic differences in perceptions of media brand personality: a multilevel analysis (2017)Demographic differences in pe…A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media (2017)A Unified Measure of Media Br…Media Branding from an Organizational and Management-Centered Perspective (2015)Media Branding from an Organi…Market Driven Media Brands: Supporting or Faking High Journalistic Quality? (2015)Market Driven Media Brands: S…Mysticism, a Study in the Nature and Development of Man's Spiritual Consciousness (1930)A Study of History (1934)Nature of the Physical World (1958)The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory (1986)Handbook of Interview Research (2001)Handbook of Positive Psychology (2001)The Art of the Long View: Planning for the Future in an Uncertain World (1996)How brands become icons: the principles of cultural branding (2005)Restorying a Culture of Ethical and Spiritual Values: A Role for Leader Storytelling (2006)The role of brand communications on front line service employee beliefs, behaviors, and performance (2014)Storytelling about places: Tourism marketing in the digital age (2018)Understanding and managing new risks on the Nile with the Grand Ethiopian Renaissance Dam (2020)How to Align your Brand Stories with Your Products (2012)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The power of social media storytelling in destination branding (2017)Base-rate respect: From ecological rationality to dual processes (2007)Playing for Real (2008)Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM) (2013)Music and ideology: Notes toward a sociosemiotics of mass media music (1998)Spectacular metaphors (2002)Building the World’s Visual Language: The Increasing Global Importance of Image Banks in Corporate Media (2004)"Mediatization" of Politics: A Challenge for Democracy? (1999)The Evolution of International Security Studies (2009)The Handbook of Journalism Studies (2009)Homosexuality in Hollywood films: A contemporary paradox (1985)Portraits of the Postmodern Person in "Taxi Driver,""Raging Bull," and "The King of Comedy.". (1997)Hollywood Incoherent: Narration in Seventies Cinema (2010)Australian Cinema After Mabo (2004)Jacks of All Trades and Masters of None: Audiences' Reactions to Spanning Genres in Feature Film Production (2006)Reputation Work in Selling Film and Television: Life in the Hollywood Talent Industry (2007)Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels (2018)Entertainment Industry Economics (2020)The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric (2020)
this work references cited by second hop

References

  • 1949The Hero with a Thousand Faces3,786 cited
  • 1965The Structure of Foreign News3,425 cited
  • 1997Story: Substance, Structure, Style, and the Principles of Screenwriting809 cited
  • 2006Effective storytelling: strategic business narrative techniques273 cited
  • 1994High Concept225 cited
  • 2005Storytelling: Branding in Practice219 cited
  • 2013Essais sur la signification au cinéma176 cited
  • 2005Storytelling: Branding in Practice172 cited
  • 201120 Master Plots: And How to Build Them113 cited
  • 1981A Cinema of Loneliness82 cited
  • 2011Storytelling im Behavioral Branding27 cited
  • 2013Narrative Brand Planning14 cited
  • 2014Storytelling – Mit Geschichten Marken führen13 cited

Cited by

  • 2019Making (Branded) News: The Corporate Co-optation of Online Journalism Production25 cited
  • 2018Strategic Media Entrepreneurship21 cited
  • 2015Market Driven Media Brands: Supporting or Faking High Journalistic Quality?20 cited

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2022
Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021)
19 cited
  • 2015Media Branding from an Organizational and Management-Centered Perspective19 cited
  • 2017Demographic differences in perceptions of media brand personality: a multilevel analysis14 cited
  • 2017A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media11 cited