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Narrative Brand Planning · Study

BookNarrative Brand Planning

Frank Otto Dietrich2013

Book2013

Narrative Brand Planning

Frank Otto Dietrich · Ralf Schmidt-Bleeker

14 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Digital Marketing and Social Media

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2017Digital Storytelling als intensives Erlebnis – Wie digitale Medien erlebnisreiche Geschichten in der Unternehmenskommunikation ermöglichen 2015Branding Media Content: From Storytelling to Distribution

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Year2013

Typebook

Published2013-01-01

VenueSpringer eBooks

Languageen

Citations14

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-642-32920-3

openalex_workW2491765644

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