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Narrative Brand Planning
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Narrative Brand Planning (2013)Narrative Brand PlanningDigital Storytelling als intensives Erlebnis – Wie digitale Medien erlebnisreiche Geschichten in der Unternehmenskommunikation ermöglichen (2017)Digital Storytelling als inte…Branding Media Content: From Storytelling to Distribution (2015)Branding Media Content: From …Die Marke als Redaktion – Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter (2014)Die Marke als Redaktion – Übe…Soziale Systeme: Grundriß einer allgemeinen Theorie (1984)The Unmanageable Consumer (2006)The Filter Bubble: What the Internet Is Hiding from You (2011)The Hero with a Thousand Faces (1949)The Structure of Foreign News (1965)Story: Substance, Structure, Style, and the Principles of Screenwriting (1997)Market Driven Media Brands: Supporting or Faking High Journalistic Quality? (2015)Strategic Media Entrepreneurship (2018)Making (Branded) News: The Corporate Co-optation of Online Journalism Production (2019)Social learning and personality development (1963)The merging of the senses (1994)Narrative across media : the languages of storytelling (2004)Online Public Relations (2018)Online Public Relations (2019)Digital Brand Storytelling – Geschichten am digitalen Lagerfeuer? (2020)
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  • 2017Digital Storytelling als intensives Erlebnis – Wie digitale Medien erlebnisreiche Geschichten in der Unternehmenskommunikation ermöglichen11 cited
  • 2015Branding Media Content: From Storytelling to Distribution8 cited
  • 2014Die Marke als Redaktion – Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter7 cited

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