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Online Public Relations · Study

ChapterShelves

ChapterOnline Public Relations

Peter Winkler2019

Chapter2019

Online Public Relations

Peter Winkler · Thomas Pleil

25 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Digital Marketing and Social Media Media Studies and Communication

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References

1995Managing Legitimacy: Strategic and Institutional Approaches 1964Understanding Media: The Extensions of Man 2010Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers 2012CRITICAL QUESTIONS FOR BIG DATA 2014Beyond the hype: Big data concepts, methods, and analytics 2016The ethics of algorithms: Mapping the debate 2015Big other: Surveillance Capitalism and the Prospects of an Information Civilization 1998Institutions and Organizations

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2019Digitalisierung, Big Data und soziale Medien als Rahmenbedingungen der Unternehmenskommunikation 2022Kommunikationskampagnen planen und steuern: Thematisierungsstrategien in der Öffentlichkeit 2025Strategische Kommunikation, Medien und Öffentlichkeit

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languageen

Citations25

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-658-18016-4_18

openalex_workW2811131881

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