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The role of storytelling in the creation of brand love: the PANDORA case · Study

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ArticleThe role of storytelling in the creation of brand love: the PANDORA case

Patrícia Dias2021

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Articlebronze2021

The role of storytelling in the creation of brand love: the PANDORA case

Patrícia Dias · Rita Cavalheiro

62 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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References

1984Case Study Research: Design and Methods 1998Transforming Qualitative Information: Thematic Analysis and Code Development 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?1999Whence Consumer Loyalty?1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1991Managing Brand Equity 2008Methods of data collection in qualitative research: interviews and focus groups

Cited by

2024Beyond the hype: Deciphering brand trust amid sustainability skepticism 2023The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing 2023The role of brand love and brand jealousy in the formation of brand addiction 2025Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach 2023The activist brand and the transformational power of resistance: towards a narrative conceptual framework

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Year2021

Typearticle

Published2021-10-06

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations62

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-021-00254-6

openalex_workW3203747866

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