SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The role of storytelling in the creation of brand love: the PANDORA case
16 references·11 citing·34 second hop
The role of storytelling in the creation of brand love: the PANDORA case (2021)The role of storytelling in the creation …Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Sampling Methods in Research …The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…What is Quality? An Integrative Framework of Processes and States (2012)What is Quality? An Integrati…Brand Love (2011)Brand LoveWhen consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…Methods of data collection in qualitative research: interviews and focus groups (2008)Methods of data collection in…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Transforming Qualitative Info…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…‘Strategic brand management’ (1998)‘Strategic brand management’Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Managing Brand Equity (1991)Managing Brand EquityNarration as a human communication paradigm: The case of public moral argument (1984)Narration as a human communic…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Storytelling in wine tourism: The case of Bozcaada (2026)Storytelling in wine tourism:…Drama marketing in digital commerce: how emotional storytelling shapes consumer perceptions (2026)Drama marketing in digital co…Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism (2025)Sustainable advertising and b…Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising (2025)Pride, not prejudice: a cross…Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach (2025)Fostering Love for Innovative…Beyond the hype: Deciphering brand trust amid sustainability skepticism (2024)Beyond the hype: Deciphering …What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science (2023)What Do #Storytelling and #Ma…The role of brand love and brand jealousy in the formation of brand addiction (2023)The role of brand love and br…The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing (2023)The antecedent cognitions of …The activist brand and the transformational power of resistance: towards a narrative conceptual framework (2023)The activist brand and the tr…Storytelling for storytelling “Klinik Kopi” Yogyakarta (2023)Storytelling for storytelling…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Ethnography: Principles and Practice (1983)Qualitative research practice: a guide for social science students and researchers (2003)Doing Qualitative Research (2010)The Delphi technique in ecology and biological conservation: applications and guidelines (2015)Expanding Qualitative Research Interviewing Strategies: Zoom Video Communications (2020)Inductive/Deductive Hybrid Thematic Analysis in Mixed Methods Research (2022)Business Research Methods (2003)Designing and Conducting Case Studies in International Business Research (2004)Community attachment, tourism impacts, quality of life and residents’ support for sustainable tourism development (2019)Teknik Pengambilan Sampel Umum dalam Metodologi Penelitian: Literature Review (2022)What are Different Research Approaches? Comprehensive Review of Qualitative, Quantitative, and Mixed Method Research, Their Applications, Types, and Limitations (2022)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Using thematic analysis in psychology (2006)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1998Transforming Qualitative Information: Thematic Analysis and Code Development13,496 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 2008Methods of data collection in qualitative research: interviews and focus groups2,691 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2016Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research1,989 cited
  • 1984Narration as a human communication paradigm: The case of public moral argument1,806 cited
  • 2011Brand Love1,603 cited
  • 2013The role of brand love in consumer‐brand relationships688 cited
  • 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
  • 1998‘Strategic brand management’529 cited
  • 2012

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

What is Quality? An Integrative Framework of Processes and States
525 cited

Cited by

  • 2024Beyond the hype: Deciphering brand trust amid sustainability skepticism31 cited
  • 2023The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing26 cited
  • 2023The role of brand love and brand jealousy in the formation of brand addiction21 cited
  • 2025Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach16 cited
  • 2023The activist brand and the transformational power of resistance: towards a narrative conceptual framework15 cited
  • 2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited
  • 2025Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising11 cited
  • 2026Drama marketing in digital commerce: how emotional storytelling shapes consumer perceptions5 cited
  • 2023What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science2 cited
  • 2023Storytelling for storytelling “Klinik Kopi” Yogyakarta1 cited
  • 2026Storytelling in wine tourism: The case of Bozcaada0 cited