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Relationship Marketing Success Through Investments in Customers · Study

ChapterShelves

ChapterRelationship Marketing Success Through Investments in Customers

Thorsten Hennig‐Thurau2000

Chapter2000

Relationship Marketing Success Through Investments in Customers

Thorsten Hennig‐Thurau

33 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Service and Product Innovation Corporate Governance and Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing 1985The economic institutions of capitalism firms, markets, relational contracting 1994Marketing Research: An Applied Orientation 1989LISREL 7 : user's reference guide 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 2000Marketing management: analysis. planning. implementation and control 1990Zero defections: quality comes to services.1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective

Cited by

2012E-Service quality and relationship quality on dealer satisfaction: Channel power as a moderator

Details

Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

Languageen

Citations33

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1007/978-3-662-09745-8_8

openalex_workW12011001

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