S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Thorsten Hennig‐Thurau · Study
Home
/
Author
Thorsten Hennig‐Thurau
52 works
· latest 2024
· 5 institutions
cluster: provisional
ORCID 0000-0003-1883-8971
Works
52 shown
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research
Journal of the Academy of Marketing Science
·
2024
·
3 authors
·
Open access
10
citations
Explaining physical retail store closures in digital times
Journal of Retailing
·
2024
·
3 authors
·
Open access
18
citations
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
International Journal of Research in Marketing
·
2018
·
3 authors
164
citations
Entertainment Science
Springer eBooks
·
2018
·
2 authors
·
book
102
citations
The Fundamentals of Entertainment
Springer eBooks
·
2018
·
2 authors
·
chapter
7
citations
Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
Springer eBooks
·
2018
·
2 authors
·
chapter
2
citations
Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management
Journal of Service Research
·
2016
·
5 authors
88
citations
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
International Journal of Research in Marketing
·
2016
·
3 authors
150
citations
When James Bond shows off his Omega: does product placement affect its media host?
European Journal of Marketing
·
2015
·
3 authors
40
citations
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Journal of Marketing
·
2015
·
5 authors
32
citations
The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation
Psychology and Marketing
·
2014
·
4 authors
117
citations
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
Journal of the Academy of Marketing Science
·
2014
·
3 authors
·
Open access
434
citations
Social Commerce: A Contingency Framework for Assessing Marketing Potential
Journal of Interactive Marketing
·
2013
·
5 authors
479
citations
Marketing the Pinball Way: Understanding how Social Media Change the Generation of Value for Consumers and Companies
Journal of Interactive Marketing
·
2013
·
3 authors
236
citations
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model
Journal of the Academy of Marketing Science
·
2013
·
3 authors
33
citations
Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
Journal of Interactive Marketing
·
2013
·
2 authors
346
citations
Giving the Expectancy‐Value Model a Heart
Psychology and Marketing
·
2012
·
3 authors
·
Open access
32
citations
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention
·
2010
·
2 authors
·
book
149
citations
Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market
Journal of Retailing
·
2010
·
3 authors
38
citations
Willing and able to fake emotions: A closer examination of the link between emotional dissonance and employee well-being.
Journal of Applied Psychology
·
2010
·
3 authors
350
citations
The Impact of New Media on Customer Relationships
Journal of Service Research
·
2010
·
7 authors
·
Open access
1,415
citations
The Role of Parent Brand Quality for Service Brand Extension Success
Journal of Service Research
·
2010
·
4 authors
·
Open access
187
citations
Does relationship quality matter in e-services? A comparison of online and offline retailing
Journal of Retailing and Consumer Services
·
2010
·
4 authors
144
citations
VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research’s Journal Ranking
BuR - Business Research
·
2009
·
2 authors
·
Open access
155
citations
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
Journal of Marketing
·
2009
·
3 authors
145
citations
Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy
Academy of Management Journal
·
2009
·
3 authors
580
citations
Does Customer Demotion Jeopardize Loyalty?
Journal of Marketing
·
2009
·
3 authors
288
citations
Toward a theory of repeat purchase drivers for consumer services
Journal of the Academy of Marketing Science
·
2008
·
5 authors
123
citations
Identifying Hidden Structures in Marketing's Structural Models through Universal Structure Modeling
Marketing ZFP
·
2008
·
1 author
·
Open access
23
citations
Consumer File Sharing of Motion Pictures
Journal of Marketing
·
2007
·
3 authors
347
citations
The Last Picture Show? Timing and Order of Movie Distribution Channels
Journal of Marketing
·
2007
·
5 authors
133
citations
Consumer confusion proneness: scale development, validation, and application
Journal of Marketing Management
·
2007
·
3 authors
240
citations
Determinants of motion picture box office and profitability: an interrelationship approach
Review of Managerial Science
·
2007
·
3 authors
123
citations
The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Journal of the Academy of Marketing Science
·
2006
·
1 author
121
citations
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Journal of Marketing
·
2006
·
4 authors
1,050
citations
Can good marketing carry a bad product? Evidence from the motion picture industry
Marketing Letters
·
2006
·
3 authors
110
citations
Customer orientation of service employees
International Journal of Service Industry Management
·
2004
·
1 author
630
citations
VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen
Schmalenbach Journal of Business Research
·
2004
·
3 authors
96
citations
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Journal of Interactive Marketing
·
2004
·
4 authors
5,913
citations
Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet
International Journal of Electronic Commerce
·
2003
·
2 authors
941
citations
Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct
Journal of Relationship Marketing
·
2003
·
2 authors
119
citations
Understanding Relationship Marketing Outcomes
Journal of Service Research
·
2002
·
3 authors
2,299
citations
Consumers' decision-making style as a basis for market segmentation
Journal of Targeting Measurement and Analysis for Marketing
·
2001
·
4 authors
·
Open access
121
citations
German Consumer Decision‐Making Styles
Journal of Consumer Affairs
·
2001
·
3 authors
226
citations
Modeling and Managing Student Loyalty
Journal of Service Research
·
2001
·
3 authors
600
citations
An Investigation into the Factors Determining the Success of Service Innovations: The Case of Motion Pictures
·
2001
·
5 authors
82
citations
Relationship Quality and Customer Retention through Strategic Communication of Customer Skills
Journal of Marketing Management
·
2000
·
1 author
203
citations
Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept
Springer eBooks
·
2000
·
2 authors
·
chapter
111
citations
Relationship Marketing
Springer eBooks
·
2000
·
2 authors
·
book
107
citations
Why Customers Build Relationships with Companies — and Why Not
Springer eBooks
·
2000
·
3 authors
·
chapter
96
citations
Relationship Marketing Success Through Investments in Customers
Springer eBooks
·
2000
·
1 author
·
chapter
33
citations
The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development
Psychology and Marketing
·
1997
·
2 authors
·
Open access
1,340
citations