There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research

Ronny Behrens · Ann-Kristin Kupfer · Thorsten Hennig‐Thurau

10 citations0/0 files storedJournal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Literature, Culture, and Aesthetics Marketing and Advertising Strategies Cinema and Media Studies

Abstract

Abstract For over four decades, scholars have developed the field of entertainment science, establishing a thorough understanding of the business behind filmed, recorded, written, and programmed media products and services, encompassing consumer behavior and strategic decision-making. Building on six foundational characteristics that jointly define entertainment offerings (i.e., their hedonic, narrative, cultural, creative, innovative, and digital nature), we synthesize key findings from entertainment science research. Since each of these characteristics can be found individually in various industries, this review offers substantial potential for learning beyond the entertainment world. Leveraging the entertainment industry’s pioneering role in major cross-industry trends, including virtual worlds and generative AI, we then provide best practices for adapting to these developments. We conclude by proposing a comprehensive agenda for future research on each of the foundational entertainment characteristics within the field of entertainment science and beyond.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1991Exploration and Exploitation in Organizational Learning 1980A circumplex model of affect.1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1975Beyond boredom and anxiety 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1968The Nature of Human Intelligence

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.