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Erfolgsfaktoren politischer YouTube-Videos
13 references·1 citing·41 second hop
Erfolgsfaktoren politischer YouTube-Videos (2011)Erfolgsfaktoren politischer YouTube-VideosNormalisierung 2.0. Die Online-Wahlkämpfe deutscher Parteien zu den Bundestagswahlen 2002-2009 (2010)Normalisierung 2.0. Die Onlin…Global Patterns of Virtual Mudslinging? The Use of Attacks on German Party Websites in State, National and European Parliamentary Elections (2010)Global Patterns of Virtual Mu…Wie die Lustlosigkeit konterkariert wurde: Fernsehwahlwerbung 2005 (2007)Wie die Lustlosigkeit konterk…Voters, MySpace, and YouTube (2007)Voters, MySpace, and YouTubeAnswering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…E-marketing (2005)E-marketingViral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Viral Marketing or Electronic…Handbook of Political Communication Research (2004)Handbook of Political Communi…Die Massenmedien im Wahlkampf (2003)Die Massenmedien im WahlkampfChristina Holtz-Bacha: Wahlwerbung als politische Kultur, Parteienspots im Fernsehen 1957 1998, Wiesbaden 2000 (2002)Christina Holtz-Bacha: Wahlwe…Wahlwerbung als politische Kultur (2000)Wahlwerbung als politische Ku…Going negative : how political advertisements shrink and polarize the electorate (1997)Going negative : how politica…Voter Responses to Negative Political Ads (1984)Voter Responses to Negative P…Wahlkampf mit Kacheln, sponsored ads und Käseglocke: Der Einsatz des Internet im Bundestagswahlkampf 2013 (2014)Wahlkampf mit Kacheln, sponso…Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. (1984)Inter-Coder Agreement for Computational Linguistics (2008)Computing Inter-Rater Reliability for Observational Data: An Overview and Tutorial (2012)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Strength of Weak Ties (1973)The Strength of Weak Ties: A Network Theory Revisited (1983)Information revelation and privacy in online social networks (2005)Agenda Setting in a Digital Age: Tracking Attention to California Proposition 8 in Social Media, Online News and Conventional News (2010)The contribution of social network sites to exposure to political difference: The relationships among SNSs, online political messaging, and exposure to cross-cutting perspectives (2011)Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns (2014)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Market Maven: A Diffuser of Marketplace Information (1987)A Multivariate Analysis of Web Usage (1999)e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context (2010)Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Managing Brands in the Social Media Environment (2013)An Economic Theory of Democracy. (1958)The Postmodern Condition: A Report on Knowledge (1984)Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research (2006)The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation (2011)The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication (2012)Diffusion of Innovations 1 (2019)Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns (2002)The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)Cambridge Handbook of Experimental Political Science (2011)Effects of negative political advertising: The roles of sponsor and rebuttal (1985)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)Negative Campaigning (2009)„Edmund, Essen ist fertig“ (2003)Die Kampagne im Fernsehen — Agens und Indikator des Wandels. Ein Vergleich der Kandidatendarstellung (2007)Wissensvermittlung in der Mediendemokratie. Wie Medien und politische Akteure die Inhalte von Wahlprogrammen kommunizieren (2009)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)The impact of E-marketing use on small business enterprises' marketing success (2011)Parteien und Politikvermittlung: Von der Parteien- zur Mediendemokratie? (1998)Voters in a Changing Media Environment (2005)Normalization 2.0: A longitudinal analysis of German online campaigns in the national elections 2002–9 (2011)Negative Campaigning in Western Europe: Similar or Different? (2013)Political Advertising in International Comparison (2014)
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References

  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
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  • 2010Normalisierung 2.0. Die Online-Wahlkämpfe deutscher Parteien zu den Bundestagswahlen 2002-200923 cited
  • 2007Wie die Lustlosigkeit konterkariert wurde: Fernsehwahlwerbung 200522 cited

Cited by

  • 2014Wahlkampf mit Kacheln, sponsored ads und Käseglocke: Der Einsatz des Internet im Bundestagswahlkampf 201311 cited

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