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Politics in Public Service Advertising on Television
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Politics in Public Service Advertising on Television (1980)Politics in Public Service Advertising on…Bridging Theory “of” and Theory “for” Communication Campaigns: An Essay on Ideology and Public Policy (1992)Bridging Theory “of” and Theo…The Gatekeeping Funnel: Tracking a Major PSA Campaign from Distribution through Gatekeepers to Target Audience (1987)The Gatekeeping Funnel: Track…Effects of Persuasive Appeals in Public Service Advertising (1974)Politics in Public Service Advertising on Television, by David L. Paletz, Roberta E. Pearson and Donald L. Willis (1977)Research Evidence on Mass Mediated Health Communication Campaigns (1979)Radio and Teens: Convincing Gatekeepers to Air Health Messages (1990)Persuasion and the structure of affect. (2006)Repeating mistakes: press coverage of HIV/AIDS in Papua New Guinea and the South Pacific (2010)A Theory of Cognitive Dissonance (1957)Communication and Persuasion (1986)So That the People May Live (Hecel Lena Oyate Ki Nipi Kte): Lakota and Dakota Elder Women as Reservoirs of Life and Keepers of Knowledge about Health Protection and Diabetes Prevention (2007)A Theory of Cognitive Dissonance (2017)
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  • 1987The Gatekeeping Funnel: Tracking a Major PSA Campaign from Distribution through Gatekeepers to Target Audience19 cited
  • 1992Bridging Theory “of” and Theory “for” Communication Campaigns: An Essay on Ideology and Public Policy12 cited

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