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Effects of Persuasive Appeals in Public Service Advertising · Study

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ArticleEffects of Persuasive Appeals in Public Service Advertising

Jerry R. Lynn1974

Article1974

Effects of Persuasive Appeals in Public Service Advertising

33 citations·0/0 files stored·Journalism Quarterly

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Media Influence and Health Rhetoric and Communication Studies Psychology of Social Influence

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1991Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns 1981Does source affect response to direct advocacy print advertisements?1987The Gatekeeping Funnel: Tracking a Major PSA Campaign from Distribution through Gatekeepers to Target Audience 2002Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages

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Year1974

Typearticle

Published1974-12-01

VenueJournalism Quarterly

ISSN-L0196-3031

Languageen

Citations33

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1177/107769907405100406

openalex_workW1990644204

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