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Effects of Persuasive Appeals in Public Service Advertising
0 references·4 citing·22 second hop
Effects of Persuasive Appeals in Public Service Advertising (1974)Effects of Persuasive Appeals in Public S…Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages (2002)Reaching Insomniacs with Tele…Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns (1991)Rethinking the Role of Televi…The Gatekeeping Funnel: Tracking a Major PSA Campaign from Distribution through Gatekeepers to Target Audience (1987)The Gatekeeping Funnel: Track…Does source affect response to direct advocacy print advertisements? (1981)Does source affect response t…A Grammar of Motives (1969)The Agenda-Setting Function of Mass Media (1972)Public service announcement perceptions (1999)Gap (RED): Social Responsibility Campaign or Window Dressing? (2010)Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis (2021)Advances in Consumer Research (2025)Behavioral Medicine: Changing- Health Lifestyles (1980)Analysis of Public Service Announcements on National Television, 2001–2006 (2009)The Handbook of Communication Science (2010)Public communication campaigns (2024)Politics in Public Service Advertising on Television, by David L. Paletz, Roberta E. Pearson and Donald L. Willis (1977)Research Evidence on Mass Mediated Health Communication Campaigns (1979)Politics in Public Service Advertising on Television (1980)Radio and Teens: Convincing Gatekeepers to Air Health Messages (1990)Persuasion and the structure of affect. (2006)Repeating mistakes: press coverage of HIV/AIDS in Papua New Guinea and the South Pacific (2010)An experimental comparison of conclusion-drawing by the communicator and by the audience. (1952)Generalized expectancies for internal versus external control of reinforcement. (1966)Handbook of Communication (1974)Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement (1994)Reader Categorization of a Controversial Communication: Advertisement versus Editorial (1995)Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005)
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  • 1991Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns44 cited
  • 1981Does source affect response to direct advocacy print advertisements?27 cited
  • 1987The Gatekeeping Funnel: Tracking a Major PSA Campaign from Distribution through Gatekeepers to Target Audience19 cited
  • 2002Reaching Insomniacs with Television PSAs: Poor Placement of Important Messages16 cited

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