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Value Capture and Brand Community Management · Study

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PreprintValue Capture and Brand Community Management

Bernard Cova2013

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Preprintgreen2013

Value Capture and Brand Community Management

Bernard Cova · Bernard Paranque

13 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Service and Product Innovation

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References

2001Brand Community 2009How Brand Community Practices Create Value 2009Open R&D and open innovation: exploring the phenomenon 2011A Framework for Conceptual Contributions in Marketing 2007Value Creation and Value Capture: A Multilevel Perspective 2000Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”2000Brands and brand equity: definition and management

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2016Value slippage in brand transformation: a conceptualizationarticle · 8 shared references 2014Value co-creation between the ‘inside’ and the ‘outside’ of a companyarticle · 5 shared references 2015Brand Publicarticle · 4 shared references 2011Understanding value co-creation in a co-consuming brand communityarticle · 4 shared references 2016Working consumers: Co-creation of brand identity, consumer identity and brand community identityarticle · 4 shared references 2010Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approachesarticle · 4 shared references

Details

Year2013

Typepreprint

Published2013-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.2233829

openalex_workW125832453

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