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Value Capture and Brand Community Management
16 references·1 citing·53 second hop
Value Capture and Brand Community Management (2013)Value Capture and Brand Community Managem…Co‐innovation: convergenomics, collaboration, and co‐creation for organizational values (2012)Co‐innovation: convergenomics…Building brand loyalty through managing brand community commitment (2011)Building brand loyalty throug…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation (2010)What Makes Brands Elastic? Th…Creating ‘value’ beyond the point of production: branding, financialization and market capitalization (2010)Creating ‘value’ beyond the p…Brand Society (2010)Brand SocietyThe Co-Evolution of Organizational Value Capture, Value Creation and Sustainable Advantage (2009)The Co-Evolution of Organizat…Open R&D and open innovation: exploring the phenomenon (2009)Open R&D and open innovation:…How Brand Community Practices Create Value (2009)How Brand Community Practices…Brand relationships through brand reputation and brand tribalism (2008)Brand relationships through b…Value Creation and Value Capture: A Multilevel Perspective (2007)Value Creation and Value Capt…Brands (2006)BrandsBrand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” (2006)Brand community of convenienc…Brand Community (2001)Brand CommunityValue Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy (2000)Value Creation Versus Value C…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Tourism companies’ sustainability communication – creating legitimacy and value (2021)Tourism companies’ sustainabi…Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)Open innovation : researching a new paradigm (2006)Open Innovation: Past Research, Current Debates, and Future Directions (2011)Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Open innovation: The next decade (2014)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Understanding social media effects across seller, retailer, and consumer interactions (2013)Consumer engagement in online brand communities: a social media perspective (2015)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)The Resource-Based View: A Review and Assessment of Its Critiques (2009)Emergence of the Human Capital Resource: A Multilevel Model (2011)A Critical Assessment of Business Model Research (2017)Mass Communication and Para-Social Interaction (1956)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Introducing COBRAs (2011)Customer engagement in a Facebook brand community (2012)Principles of Marketing (1972)Why we buy what we buy: A theory of consumption values (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand equity in the business-to-business market (2003)Relational network brands: Towards a conceptual model of place brands (2004)Determinants of the brand equity (2005)The Knowledge-Creating Company (1995)Capitalism, Socialism and Democracy (1997)The Knowledge-Creating Company (1998)Managing Co‐creation Design: A Strategic Approach to Innovation (2015)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? 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References

  • 2001Brand Community3,994 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2009Open R&D and open innovation: exploring the phenomenon1,820 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2007Value Creation and Value Capture: A Multilevel Perspective1,488 cited
  • 2000Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy1,444 cited
  • 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
  • 2000Brands and brand equity: definition and management725 cited
  • 2012Co‐innovation: convergenomics, collaboration, and co‐creation for organizational values711 cited
  • 2008Brand relationships through brand reputation and brand tribalism516 cited
  • 2006Brands507 cited
  • 2011Building brand loyalty through managing brand community commitment315 cited
  • 2010What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation291 cited
  • 2009The Co-Evolution of Organizational Value Capture, Value Creation and Sustainable Advantage277 cited
  • 2010Brand Society182 cited

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  • 2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization177 cited
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    • 2021Tourism companies’ sustainability communication – creating legitimacy and value35 cited