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Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation · Study

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ArticleChildren's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

Gwen Rae Bachmann1993

Article1993

Children's Susceptibility to Peer Group Purchase Influence: an Exploratory Investigation

Gwen Rae Bachmann · Deborah Roedder John · Akshay R. Rao

115 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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2019What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research 2006Determinants of Adolescents' Brand Sensitivity to Clothing 2012The Commodification of Self‐Esteem: Branding and B ritish Teenagers 1997Age-related cues in retail services advertising: Their effects on younger consumers 2009The importance of brands in the lunch‐box choices of low‐income British school children 2010Children's buying behaviour in China 2011Encouraging children to eat more healthily: The influence of packaging 2022Theoretical underpinnings of consumers’ financial capability research

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Year1993

Typearticle

Published1993-01-01

VenueDialnet (Universidad de la Rioja)

Languageen

Citations115

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ShelfConsumer Behavior and Marketing Influence

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openalex_workW1262350

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