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Age-related cues in retail services advertising: Their effects on younger consumers · Study

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ArticleAge-related cues in retail services advertising: Their effects on younger consumers

Ellen Day1997

Article1997

Age-related cues in retail services advertising: Their effects on younger consumers

Ellen Day · Marla Royne Stafford

88 citations·0/0 files stored·Journal of Retailing

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1954A Theory of Social Comparison Processes 1955A study of normative and informational social influences upon individual judgment.1989Measurement of Consumer Susceptibility to Interpersonal Influence 1982Reference Group Influence on Product and Brand Purchase Decisions 1975Situational Variables and Consumer Behavior 1989Reliability of Nominal Data Based on Qualitative Judgments 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981Consumer behavior and marketing action

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Details

Year1997

Typearticle

Published1997-06-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations88

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/s0022-4359(97)90004-x

openalex_workW2050184525

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Effects of service setting and other consumers’ age on the service perceptions of young consumers

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