Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Age-related cues in retail services advertising: Their effects on younger consumers

16 references·16 citing·45 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1954A Theory of Social Comparison Processes20,836 cited
1955A study of normative and informational social influences upon individual judgment.4,815 cited
1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
1975Situational Variables and Consumer Behavior1,645 cited
1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1981Consumer behavior and marketing action1,396 cited
1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
1991Social Comparison and the Idealized Images of Advertising961 cited
1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions919 cited
1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
1977Students and Housewives: Differences in Susceptibility to Reference Group Influence746 cited
1983The Information Processing of Pictures in Print Advertisements584 cited
1990Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

455 cited

1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited

Cited by

2020The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention169 cited
2009Temporal Construal in Advertising143 cited
2012Other customers in a service encounter: examining the effect in a restaurant setting133 cited
2019Altruism and egoism in investment decisions127 cited
2008Effects of Susceptibility to Normative Influence and Type of Testimonial on Attitudes Toward Print Advertising110 cited
2008Effects of service setting and other consumers’ age on the service perceptions of young consumers88 cited
2006The invisible majority? Older models in UK television advertising86 cited
1999International services advertising: an examination of variation in appeal use for experiential and utilitarian services73 cited
2016Retail brand experience: scale development and validation67 cited
2018Retailers beware: On denied product returns and consumer behavior61 cited
2013Psychophysiological Responses to Background Brand Placements in Video Games58 cited
2012The effects of overall similarity regarding the customer-to-customer-relationship in a service context51 cited
1999In pursuit of youth: what’s wrong with the older market?43 cited
2014Responses to other similar customers in a service setting – analyzing the moderating role of perceived performance risk41 cited
2008The Moderating Influence of Enjoyment on Customer Loyalty39 cited
2008How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China38 cited