The invisible majority? Older models in UK television advertising

Abstract

This paper presents the results of the first content analysis of the inclusion and portrayal of older models (50+) in UK prime-time television advertising. Findings suggest that older models are not portrayed as stereotypically old. However, as a whole, and in particular women, they are still under-represented in major roles, and there is an apparent reluctance by marketers in some product categories to portray older models at all.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 86 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.