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The invisible majority? Older models in UK television advertising

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References

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1987The Portrayal of Older Americans in Television Commercials114 cited

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2001Low‐Involvement Learning: Repetition and Coherence in Familiarity and Belief109 cited

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2012Socially defunct: A comparative analysis of the underrepresentation of older women in advertising49 cited
2020Patriarchal marketing and the symbolic annihilation of women48 cited
2010Images of Older People in UK Magazine Advertising: Toward a Typology48 cited
2014The representation of older people in television advertisements and social change: the case of Japan47 cited
2010Gender Representation of Older People in Japanese Television Advertisements45 cited
2014Unwrapping senior consumers’ packaging experiences40 cited
2020Perception of advertisements with celebrity endorsement among mature consumers40 cited
2024Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda38 cited
2010Portrayals of older adults in UK magazine advertisements: Relevance of target audience33 cited
2020(Non-)Stereotypical representations of older people in Swedish authority-managed social media32 cited
2016The Representation of Older People in East Asian Television Advertisements28 cited
2022Exploring how older women want to be portrayed in advertisements26 cited
2020Social media alcohol advertising among underage minors: effects of models’ age25 cited