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Ellen Day · Study

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Ellen Day

20 works· latest 2003· 2 institutionscluster: provisional

h-index17

i1020

Citations2,186

Works here20

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Most cited in this library

Retail Services Advertising: The Effects of Appeal, Medium, and Service1995 · 255 citations
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions2002 · 248 citations
Protection motivation theory1989 · 230 citations
Typology of Main Message Strategies for Television Commercials1989 · 222 citations
Qualitative Market Research: A Practitioner's and Buyer's Guide1990 · 194 citations

Works

20 shown

Selecting a professional service provider from the short list

Journal of Business and Industrial Marketing·2003·2 authors

78citations

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Journal of Advertising·2002·3 authors

248citations

The Role of Value in Consumer Satisfaction

The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·2002·1 author·Open access

68citations

Value Assessment: The Antecedent of Customer Satisfaction

The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·2000·2 authors·Open access

179citations

Age-related cues in retail services advertising: Their effects on younger consumers

Journal of Retailing·1997·2 authors

88citations

Opportunities for Involvement Research: A Scale-Development Approach

Journal of Advertising·1995·3 authors

83

citations

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Journal of Advertising·1995·2 authors

255citations

Organizational Purchasing of Professional Services

Journal of Business and Industrial Marketing·1994·2 authors

70citations

An Exploratory Study of Garden Center Selection For Landscape Plants

Journal of Environmental Horticulture·1994·1 author

13citations

Reflections on Jazz and Teaching: Benny and Gene, Woody and We

European Journal of Marketing·1994·2 authors

12citations

How firms select professional services

Industrial Marketing Management·1992·2 authors

107citations

Conveying Service Quality Through Advertising

Journal of Services Marketing·1992·1 author

38citations

Qualitative Market Research: A Practitioner's and Buyer's Guide

Journal of Marketing Research·1990·3 authors

194citations

Protection motivation theory

Journal of Business Research·1989·3 authors

230citations

Typology of Main Message Strategies for Television Commercials

Journal of Advertising·1989·3 authors

222citations

Share of Heart: What is it and How can it be Measured?

Journal of Consumer Marketing·1989·1 author

168citations

Clients' Selection and Retention Criteria

Journal of Professional Services Marketing·1988·1 author

26citations

SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

International Marketing Review·1988·3 authors

66citations

Reaching the Senior Citizen Market(S)

Journal of Advertising Research·1987·3 authors

14citations

EXTENDED WARRANTIES, SERVICE CONTRACTS, AND MAINTENANCE AGREEMENTS—A MARKETING OPPORTUNITY?

Journal of Consumer Marketing·1985·2 authors

27citations