Conveying Service Quality Through Advertising

Ellen Day

38 citations0/0 files storedJournal of Services Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

Reports on a study attempting to understand whether, and how, service providers try to communicate quality of their services via advertising. Finds that few quality cues are present in magazine advertising for services. Offers examples and suggestions for the effective conveying of quality through advertising messages.

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2001Services advertising: the agency viewpoint 2011Best address: the use of innovative marketing in the real estate industry

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