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Conveying Service Quality Through Advertising
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Conveying Service Quality Through Advertising (1992)Conveying Service Quality Through Adverti…Differences in Advertising Strategies of Service Marketers: A Content Analysis (2016)Differences in Advertising St…Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services (2012)Brands You Can Rely on! An Em…US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues (2011)US Retirement Financial Servi…Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services (2011)Understanding your retirement…Best address: the use of innovative marketing in the real estate industry (2011)Best address: the use of inno…Signaling trust in print advertisements: An empirical investigation (2010)Signaling trust in print adve…Services advertising: the agency viewpoint (2001)Services advertising: the age…Communicating service quality: are business‐to‐business ads different? (1998)Communicating service quality…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Basic Content Analysis (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Managerial framework for bank advertising (2019)Content Analysis in Consumer Research (1977)The Effectiveness of Industrial Print Advertisements across Product Categories (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Factors Influencing the Customer Satisfaction and Re-Purchasing Intention of Mobile Shopping Mall (2013)Advertising as Information (1974)A perspective on judgment and choice: Mapping bounded rationality. (2003)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia (2011)The Evolution of Services Advertising in a Services-Driven National Economy (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)The Commitment-Trust Theory of Relationship Marketing (1994)Refinement and reassessment of the SERVQUAL scale. (1991)The Content Analysis Guidebook (2017)
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  • 2012Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services23 cited
  • 1998Communicating service quality: are business‐to‐business ads different?22 cited
  • 2001Services advertising: the agency viewpoint16 cited
  • 2011US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues15 cited
  • 2011Best address: the use of innovative marketing in the real estate industry11 cited
  • 2010Signaling trust in print advertisements: An empirical investigation10 cited
  • 2011Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services9 cited
  • 2016Differences in Advertising Strategies of Service Marketers: A Content Analysis9 cited

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