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Stealth Marketing and Antibranding: The Love that Dare Not Speak Its Name
0 references·4 citing·15 second hop
Stealth Marketing and Antibranding: The Love that Dare Not Speak Its Name (2010)Stealth Marketing and Antibranding: The L…Legality of Brand Hate (2016)Legality of Brand HateConsumerism in the Digital Age (2016)Consumerism in the Digital AgeKeeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships (2015)Keeping up with The Joneses: …Exploring the Legality of Consumer Anti-branding Activities in the Digital Age (2015)Exploring the Legality of Con…The Extended Phenotype (1982)Interpersonal Deception Theory (1996)The Elements of a Scientific Theory of Self‐Deception (2000)European Business Review (1991)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Dialectic of Enlightenment (2020)Reverse (brand) anthropomorphism: the case of brand hitlerization (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)E-commerce: the role of familiarity and trust (2000)Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce (2017)Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing (2020)Seni sebagai Media Penyaluran Emosi bagi Remaja yang Mengalami Burnout (2024)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)
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  • 2016Consumerism in the Digital Age57 cited
  • 2015Exploring the Legality of Consumer Anti-branding Activities in the Digital Age41 cited
  • 2015Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships15 cited
  • 2016Legality of Brand Hate10 cited

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