SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer
0 references·6 citing·27 second hop
Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer (1994)Marketing universals: Consumers' use of b…The impact of brand portfolios on organizational attractiveness (2019)The impact of brand portfolio…Reputation und Unternehmenserfolg (2014)Reputation und Unternehmenser…The paradox of progress: inexperienced consumers’ choice of major household appliances (2010)The paradox of progress: inex…Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation (2010)Perceptions of potential post…Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience (2010)Buying behaviour and decision…Using service quality to enhance the perceived quality of store brands (2009)Using service quality to enha…Common risk factors in the returns on stocks and bonds (1993)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Developing and validating a hierarchical model of service quality of retail banks (2014)The effects of post-adoption beliefs on the expectation–confirmation model in an electronics retail setting (2016)The effects of perceived brand orientation and perceived service quality in the higher education sector (2019)How to use qualitative methods in evaluation (1987)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Understanding challenges of qualitative research: rhetorical issues and reality traps (2012)Effect of university heritage and reputation on attitudes of prospective students (2014)University brand: A systematic literature review (2023)The Practice of Social Research (1989)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Practice of Social Research (2000)Research Methods for Business Students (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The fortune at the bottom of the pyramid (2010)Attitude of Bottom of the Pyramid Consumers Towards Packaging-Influenced Purchase Decision: An Opinion Mining-Based Approach (2021)A Theory of Cognitive Dissonance (1957)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A Theory of Cognitive Dissonance (2017)Brand portfolio strategies effects on consumers' attitude (2021)Using text mining and crowdsourcing platforms to build employer brand in the US banking industry (2022)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2010Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation51 cited
  • 2009Using service quality to enhance the perceived quality of store brands36 cited
  • 2014Reputation und Unternehmenserfolg34 cited
  • 2019The impact of brand portfolios on organizational attractiveness31 cited
  • 2010The paradox of progress: inexperienced consumers’ choice of major household appliances15 cited
  • 2010Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience10 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work