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Fashion Marketing Communications · Study

WorkFashion Marketing Communications

Gaynor Lea‐Greenwood2012

Work2012

Fashion Marketing Communications

Gaynor Lea‐Greenwood

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Marketing and Advertising Strategies Fashion and Cultural Textiles Cultural and Historical Studies

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2017Determining Effective Sustainable Fashion Communication Strategies 2022Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian 2022Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah 2015An exploration of fashion visual merchandising and its role as a brand positioning device 2017The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study 2022Positioning through visual merchandising: Can multi-brand outlets do it?2018THE INFLUENCE OF BRAND AMBASSADOR USAGE TOWARD BRAND IMAGE OF OPPO 2015An ethnographic study of glocal fashion communication in Hong Kong and Greater China

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Year2012

Typeother

Published2012-10-02

Languageen

Citations80

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ShelfMarketing and Advertising Strategies

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openalex_workW128785017

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