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Fashion Marketing Communications
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Fashion Marketing Communications (2012)Fashion Marketing CommunicationsPositioning through visual merchandising: Can multi-brand outlets do it? (2022)Positioning through visual me…Pengaruh Label Halal, Harga dan Song Joong Ki Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kabupaten Sidoarjo (2022)Pengaruh Label Halal, Harga d…Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian (2022)Pengaruh Brand Ambassador Dan…Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah (2022)Changes and determinants of c…INE TERHADAP KEPUTUSAN PEMBELIAN ONLINE DENGAN MEDIASI BRAND AWARENESS (2020)INE TERHADAP KEPUTUSAN PEMBEL…THE INFLUENCE OF BRAND AMBASSADOR USAGE TOWARD BRAND IMAGE OF OPPO (2018)THE INFLUENCE OF BRAND AMBASS…The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study (2017)The Key Role of Retail Stores…Determining Effective Sustainable Fashion Communication Strategies (2017)Determining Effective Sustain…Consistent Inconsistency in Fashion Magazines: The Socialization of Fashionability in Hong Kong (2016)Consistent Inconsistency in F…An exploration of fashion visual merchandising and its role as a brand positioning device (2015)An exploration of fashion vis…An ethnographic study of glocal fashion communication in Hong Kong and Greater China (2015)An ethnographic study of gloc…Negotiation between Fashion Marketers and Journalists in Asia (2014)Negotiation between Fashion M…Atmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Innovation starts at the storefront (2019)Gaining customer centric understanding of retail displays for future innovations (2020)Qualitative Research in Business and Management (2020)A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (2023)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Participant observation: a guide for fieldworkers (2011)The New Representations of Chinese Aesthetic: A Case Study of Four Chinese Fashion Brands (2021)Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy (2023)Mindful consumption: a customer-centric approach to sustainability (2010)Enter the Triple Bottom Line (2013)Social Research Methods (2013)Introduction and the concept of circular economy (2018)Communication as a Part of Identity of Sustainable Subjects in Fashion (2020)Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility (2022)Case Study Research: Design and Methods (1984)Atmospheric Effects on Shopping Behavior (2000)Creating agile supply chains in the fashion industry (2004)Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Assessing When Increased Media Weight of Real-World Advertisements Helps Sales (2002)Power in the Global Information Age: From Realism to Globalization (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Teknik Praktis : Riset Komunikasi (2014)Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Perilaku konsumen dan strategi pemasaran untuk memenangkan persaingan bisnis (2007)Perilaku Konsumen : edisi revisi (2014)Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing (2014)Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera (2018)Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra) (2020)The Behavioral Consequences of Service Quality (1996)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Social media: The new hybrid element of the promotion mix (2009)Understanding antecedents of continuance and revisit intentions: The case of sport apps (2023)From click to cuisine: Unpacking the interplay of online food delivery services through barriers, trust, post-usage usefulness, and moral obligation (2024)Exploring Features and Products in E-Commerce on Consumers Behavior Using Cognitive Affective (2025)Determining Sample Size for Research Activities (1970)Why business models matter. (2002)Understanding Customer Experience Throughout the Customer Journey (2016)
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Cited by

  • 2017Determining Effective Sustainable Fashion Communication Strategies50 cited
  • 2022Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian48 cited
  • 2022Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah46 cited
  • 2015An exploration of fashion visual merchandising and its role as a brand positioning device20 cited
  • 2017The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study12 cited
  • 2018THE INFLUENCE OF BRAND AMBASSADOR USAGE TOWARD BRAND IMAGE OF OPPO10 cited
  • 2022Positioning through visual merchandising: Can multi-brand outlets do it?10 cited
  • 2020INE TERHADAP KEPUTUSAN PEMBELIAN ONLINE DENGAN MEDIASI BRAND AWARENESS8 cited
  • 2022Pengaruh Label Halal, Harga dan Song Joong Ki Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kabupaten Sidoarjo8 cited
  • 2015An ethnographic study of glocal fashion communication in Hong Kong and Greater China4 cited
  • 2016Consistent Inconsistency in Fashion Magazines: The Socialization of Fashionability in Hong Kong4 cited
  • 2014Negotiation between Fashion Marketers and Journalists in Asia1 cited

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