Mindful consumption: a customer-centric approach to sustainability

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Jagdish N. Sheth, Nirmal K. Sethia (2010). Mindful consumption: a customer-centric approach to sustainability. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-010-0216-3

@article{n2010mindful,
  title  = {Mindful consumption: a customer-centric approach to sustainability},
  author = {Sheth, Jagdish N. and Sethia, Nirmal K.},
  year   = {2010},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-010-0216-3}
}

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