Why sustainability is now the key driver of innovationRam Nidumolu, C. K. Prahalad2013-01-01articleIEEE Engineering Management Review1,799 citationsclosedNo readable copy stored yet — this record is metadata only.Sustainability and Innovation in BusinessEnvironmental Sustainability in BusinessSustainable Supply Chain ManagementAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 1,799 citations exist upstream.Cited by2018Sustainable business model innovation: A review2017A Critical Assessment of Business Model Research2018Business models and supply chains for the circular economy2010Mindful consumption: a customer-centric approach to sustainability2011The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation2020Circular business models: A review2015Clarifying the Meaning of Sustainable Business2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature