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An Examination of the Effects of Multiple Brand Extensions on the Brand Concept · Study

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ArticleAn Examination of the Effects of Multiple Brand Extensions on the Brand Concept

Sandy D. Jap1993

Article1993

An Examination of the Effects of Multiple Brand Extensions on the Brand Concept

20 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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Year1993

Typearticle

Published1993-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations20

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW129724973

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