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CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA · Study

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ArticleCONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA

T Elliott Michael1998

Article1998

CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA

T Elliott Michael

222 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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Year1998

Typearticle

Published1998-01-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations222

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ShelfMarketing and Advertising Strategies

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openalex_workW130849907

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