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ArticleHow smartphone advertising influences consumers' purchase intention

José Martins2018

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Articlegreen2018

How smartphone advertising influences consumers' purchase intention

José Martins · Catarina Batista da Costa · Tiago Oliveira · Ramiro Gonçalves · Frederico Branco

606 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1998The partial least squares approach for structural equation modeling.2009\nThe use of partial least squares path modeling in international marketing 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2001Consumer perceived value: The development of a multiple item scale 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

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2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalizationarticle · 15 shared references 2021Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approacharticle · 10 shared references 2018Content-related factors influence perceived value of location-based mobile advertisingarticle · 10 shared references 2009The Influence of Mobile Self-Efficacy on Attitude towards Mobile Advertisingother · 9 shared references 2019Determinants of Young Consumers’ Attitude toward Mobile Advertising: The Role of Regulatory Focusarticle · 9 shared references 2011Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austriaarticle · 8 shared references

Details

Year2018

Typearticle

Published2018-01-05

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations606

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jbusres.2017.12.047

openalex_workW2581423799

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