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Social media and the college football audience.

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References

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Cited by

2012Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams182 cited
2013Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies163 cited
2015Social Media Scholarship in Sport Management Research: A Critical Review

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147 cited

2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited

2015Social Media Policies within NCAA Member Institutions: Evolving Technology and its Impact on Policy22 cited