Demographics and Usage Profiles of Users of College Sport Message Boards

Abstract

Internet-based sport communication mediums represent a crucial area of scholarly inquiry for the field. The continuing growth in popularity of blogs, message boards, and other Internet-specific types of sport communication presents sport communication scholars with a plethora of avenues for research. This commentary examines one such avenue, through a survey administered to users on 14 college sport message boards. Survey results indicated that message-board users were primarily male (87.8%) and White (90.8%) and possessed at least an undergraduate degree (76.0%). In addition, 42.2% of users reported a household income of $100,000 or more per year. The analysis of the resulting demographic and usage data highlights some of the key aspects of this sample of users, including information relating to race, gender, income, education level, and salience of message-board use by both subscribers and nonsubscribers. These and other factors are presented as potential areas of future scholarly inquiry for sport communication researchers.

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