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Wider die reine Netzwerkrhetorik – Plädoyer für eine netzwerksoziologisch informierte Online-PR
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References

  • 1991Exploration and Exploitation in Organizational Learning21,910 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993The New Institutionalism in Organizational Analysis.8,261 cited
  • 1995Institutions and organizations8,003 cited
  • 1991The New Institutionalism in Organizational Analysis7,908 cited
  • 1984Problems of Dostoevsky's Poetics5,907 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1989The Social Construction of Technological Systems3,368 cited
  • 2001Actor Network Theory and After3,263 cited
  • 1998Institutions and Organizations2,754 cited
  • 2001Technologies, Texts and Affordances2,004 cited
  • 2000Organisation und Entscheidung1,969 cited
  • 2001Physical Place and Cyberplace: The Rise of Personalized Networking1,491 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2016Die feinen Unterschiede1,469 cited
  • 1987The Strategy Concept I: Five Ps for Strategy1,434 cited

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