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Preliminary Metric Investigations into the Nature of the “Postmodern Consumer” · Study

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ArticlePreliminary Metric Investigations into the Nature of the “Postmodern Consumer”

A. Fuat Fırat2001

Article2001

Preliminary Metric Investigations into the Nature of the “Postmodern Consumer”

A. Fuat Fırat · Clifford J. Shultz

31 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

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References

1891The Principles of Psychology 1966Generalized expectancies for internal versus external control of reinforcement.1995Unbearable Weight: Feminism, Western Culture and the Body.1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1978Anti-Oedipus: Capitalism and Schizophrenia.1995A Review of Scale Development Practices in the Study of Organizations 1970Studies in Machiavellianism 1993Consumer Culture and Postmodernism

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2009Talking to Ourselves: A Dialogical Exploration of Consumption Experiences 2013The Postmodern Consumer: An Identity Constructor?2016Moral Reasoning and Its Connections With Machiavellianism and Authoritarianism: The Critical Roles of Index Choice and Utilization

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Year2001

Typearticle

Published2001-05-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations31

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1011173205199

openalex_workW133689461

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