Danish consumers' attitudes to the functional and environmental characteristics of food packaging

Tino Bech‐Larsen

141 citations0/0 files storedJournal of Consumer Policy

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Consumer Packaging Perceptions and Trends Environmental Sustainability in Business Consumer behavior in food and health

Abstract

This paper presents the results of a study of Danish consumers' attitudes to packaging and the importance of the environmental and functional characteristics of packaging for their purchasing decisions. The aim is to evaluate whether and how purchasing behaviour can be influenced in such a way as to limit the environmental problems caused by packaging. The study deals with consumers' attitudes to (a) packaging in general, and (b) the specific packaging which consumers take home with them (primary packaging). Consumers' attitudes to various industrial, transportation, and storage packaging are not explicitly included in the analysis. The paper concludes with a discussion of the implications of the results for the environmental authorities and food and packaging manufacturers.

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References

1980Understanding Attitudes and Predicting Social Behavior 1973The nature of human values 1971The Theory of Buyer Behavior 1982A Means-End Chain Model Based on Consumer Categorization Processes 2001Laddering theory, method, analysis, and interpretation.1982A Means-End Chain Model Based on Consumer Categorization Processes 1971Conjoint Measurement for Quantifying Judgmental Data 1995Gender identity and material symbols: Objects and decision considerations in impulse purchases

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