Examining Location-Based Services Usage from the Perspectives of Unified Theory of Acceptance and Use of Technology and Privacy Risk

Abstract

As an emerging service, location-based services (LBS) have not received wide adoption among users. Drawing on both perspectives of Unified Theory of Acceptance and Use of Technology (UTAUT) and privacy risk, this research examined user adoption of LBS. We conducted data analysis with structural equation modeling. The results indicated that usage intention is affected by both enablers such as performance expectancy and inhibitors such as perceived risk. This implies that service providers need to concern both perspectives of technological perceptions and privacy risk in order to facilitate user adoption of LBS.

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