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Cross-National Creative Personalities, Processes, and Agency Philosophies · Study

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ArticleCross-National Creative Personalities, Processes, and Agency Philosophies

Douglas West1993

Article1993

Cross-National Creative Personalities, Processes, and Agency Philosophies

41 citations·0/0 files stored·Journal of Advertising Research

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Advertising and Communication Studies Marketing and Advertising Strategies Creativity in Education and Neuroscience

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References

1969Creative person and creative process 1978The Creative Vision: A Longitudinal Study of Problem Finding in Art 1986Creativity - Genius and Other Myths 1964Confessions of an Advertising Man 1977The Creative Vision: A Longitudinal Study of Problem Finding in Art 1962Creativity in self-actualizing people.1971Lateral Thinking for Management 1972The dynamics of creation

Cited by

2008Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance 2001Advertising Agency Philosophies and Employee Risk Taking 2018Resource integration for co-creation between marketing agencies and clients 2011The creative code 2003From consumer insight to advertising strategy: the account planner’s integrative role in creative advertising development 2013The Fire Starter and the Brand Steward

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Details

Year1993

Typearticle

Published1993-09-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations41

Files0 public / 0

ShelfAdvertising and Communication Studies

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doi10.1080/00218499.1993.12466913

openalex_workW136245504

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2001

Crossing Borders: Media Management Research in a Transnational Market Environment

2015Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies