Customers' Initial Trust in E-Businesses: How to Measure Customers' Initial Trust.

Eui-Jin Kim · Suresh K. Tadisina

10 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000;McKnight et al. 2000 McKnight et al. , 2002, etc.), etc.).This study extends the line of studies of ecommerce trust and provides a framework and an instrument to measure customers' initial trust in ebusinesses.

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1988On the Evaluation of Structural Equation Models 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1979A Paradigm for Developing Better Measures of Marketing Constructs 1995An Integrative Model Of Organizational Trust 1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.1997An Examination of the Nature of Trust in Buyer-Seller Relationships

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