The value of business intelligence in the context of developing countries.

Abstract

In the corporate context, a combination of constant technological innovation and increasing competitiveness makes the management of information a huge challenge and requires decision-making processes built on reliable and opportune information, gathered from internal and external sources. Although the volume of information available is increasing, this does not mean that people are able to derive value from it. Regarding IT, after years of important investments in order to put in place a technological platform that supports all business processes and that strengthens the efficiency of the operational structure, most organizations are supposed to have reached a level where the implementation of IT solutions for strategic levels becomes possible and necessary. This context explains the emergence of the domain generally known as “business intelligence” (BI), seen as an answer to the current needs in terms of information for decision-making with the intensive utilization of information technology. The objective of this research project is to examine the meaning and role of BI in a particular context, one of developing countries, more specifically, in Brazil. If the management of IT is a challenge even to companies in developed countries, what can we say about organizations struggling in unstable contexts such as developing ones?

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