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Promoting Consumer Products with Fictional Stories
1 references·0 citing·6 second hopsampled
Promoting Consumer Products with Fictional Stories (2013)Promoting Consumer Products with Fictiona…The Role of Narratives in the Advertising of Experiential Services (2000)The Role of Narratives in the…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The need for cognition. (1982)Designing persuasive destination websites: A mental imagery processing perspective (2011)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The Narrative Policy Framework (2018)
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  • 2000The Role of Narratives in the Advertising of Experiential Services167 cited

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