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Promoting Consumer Products with Fictional Stories · Study

WorkPromoting Consumer Products with Fictional Stories

M. Sakamoto2013

Work2013

Promoting Consumer Products with Fictional Stories

M. Sakamoto · Tatsuo Nakajima · Sayaka Akioka

1 citations·0/0 files stored·Communications in computer and information science

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Literature, Culture, and Aesthetics Consumer Behavior in Brand Consumption and Identification Innovative Human-Technology Interaction

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2000The Role of Narratives in the Advertising of Experiential Services

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Details

Year2013

Typeother

Published2013-01-01

VenueCommunications in computer and information science

ISSN-L1865-0929

Languageen

Citations1

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-642-39473-7_143

openalex_workW137662992

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