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Decision-making Processes Surrounding Sponsorship Activities
13 references·16 citing·43 second hop
Decision-making Processes Surrounding Sponsorship Activities (2002)Decision-making Processes Surrounding Spo…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…An International Review of Sponsorship Research (1998)An International Review of Sp…Modeling the Impact of Olympic Sponsorship on Corporate Image (1996)Modeling the Impact of Olympi…Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…Consumer evaluations of sponsorship programmes (1995)Consumer evaluations of spons…Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Sponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …The Evaluation of Sports Sponsorships (1989)The Evaluation of Sports Spon…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Commercial Sponsorship (1983)Commercial SponsorshipFeeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events (2023)The influence of event-relate…Olympic Sponsorships and Brand Value: An Empirical Analysis (2021)Olympic Sponsorships and Bran…Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects (2020)Understanding Sponsorship: A …Sponsorship in focus: a typology of sponsorship contexts and research agenda (2020)Sponsorship in focus: a typol…Modeling brand market share change in emerging markets (2018)Modeling brand market share c…Brand growth in packaged goods markets: Ten cases with common patterns (2016)Brand growth in packaged good…The influence of title sponsorships in sports events on stock price returns (2015)The influence of title sponso…How Corporate Sponsors Can Optimize the Impact of Their Message Content (2015)How Corporate Sponsors Can Op…Drivers of brand image improvement in sports-event sponsorship (2015)Drivers of brand image improv…Evaluating consumer response associated with sponsorship of major sporting events in Australia (2014)Evaluating consumer response …Warning Flags on the Race Track (2012)Warning Flags on the Race Tra…The relative performance of TV sponsorship versus television spot advertising (2012)The relative performance of T…Sport sponsorship decision making in a global market (2012)Sport sponsorship decision ma…The dynamics of relationship marketing in international sponsorship networks (2011)The dynamics of relationship …Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing (2007)Using Brand Personality to Me…Image transfer in sports sponsorships: an assessment of moderating effects (2005)Image transfer in sports spon…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The Handbook of Social Psychology (1969)The file drawer problem and tolerance for null results. (1979)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)A meta-analytic test of intergroup contact theory. (2006)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Women, Fire, and Dangerous Things (1987)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale (2002)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Advances in Consumer Research (2025)The Influence of Source Credibility on Communication Effectiveness (1951)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Media effect in commercial sponsorship (1999)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Corporate image and corporate reputation in customers’ retention decisions in services (2001)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
this work references cited by second hop

References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1983Commercial Sponsorship353 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 1995Consumer evaluations of sponsorship programmes263 cited
  • 1996Modeling the Impact of Olympic Sponsorship on Corporate Image138 cited
  • 1989The Evaluation of Sports Sponsorships96 cited

Cited by

  • 2005Image transfer in sports sponsorships: an assessment of moderating effects79 cited
  • 2012Sport sponsorship decision making in a global market64 cited

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2015
Drivers of brand image improvement in sports-event sponsorship
59 cited
  • 2011The dynamics of relationship marketing in international sponsorship networks58 cited
  • 2012Warning Flags on the Race Track53 cited
  • 2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
  • 2007Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing37 cited
  • 2018Modeling brand market share change in emerging markets32 cited
  • 2020Sponsorship in focus: a typology of sponsorship contexts and research agenda30 cited
  • 2015How Corporate Sponsors Can Optimize the Impact of Their Message Content30 cited
  • 2023The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events27 cited
  • 2012The relative performance of TV sponsorship versus television spot advertising27 cited
  • 2016Brand growth in packaged goods markets: Ten cases with common patterns27 cited
  • 2015The influence of title sponsorships in sports events on stock price returns23 cited
  • 2014Evaluating consumer response associated with sponsorship of major sporting events in Australia23 cited
  • 2021Olympic Sponsorships and Brand Value: An Empirical Analysis22 cited