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Strategic Sales Management: A Boardroom Issue · Study

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ArticleStrategic Sales Management: A Boardroom Issue

Benson P. Shapiro1994

Article1994

Strategic Sales Management: A Boardroom Issue

Benson P. Shapiro · Stephen X. Doyle · Adrian J. Slywotsky

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

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2006The hidden risks in strategic account management strategy 2007Creating and capturing value in KAM relationships 2012Compensation and Control Systems: A New Application of Vertical Dyad Linkage Theory

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Year1994

Typearticle

Published1994-11-29

Languageen

Citations30

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ShelfMarketing and Advertising Strategies

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openalex_workW144049201

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