Creativity Process in Innovation Oriented Entrepreneurship: The case of Vakko

Evrim Kabukçu

38 citations0/0 files storedProcedia - Social and Behavioral Sciences

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Entrepreneurship Studies and Influences Business Strategies and Innovation Cultural and Historical Studies

Abstract

Today the significance of designing, producing and implementing of a project is increasing day by day both in industry and in universities. Moreover, entrepreneurship is also attracting more attention than ever as a rapidly growing and constantly changing discipline. Thus, it is necessary to develop the ability to design and manage innovative projects and having the entrepreneurial mind for continuous improvement. Creativity and innovation has an important role on the entrepreneurial success especially in fashion industry. The fashion industry, with its seasonal cyclic demand, requires intense creativity over a short time cycle that repeats every three months. Such intensity in today's global economy, relies on creativity and innovation of products and processes. Innovation is an essential element in enterprises by creating new business activity and ensuring survival. Generally, entrepreneurs who are succeed and sustain accomplishment in fashion industry, have opposed to existing ideas, norms, values and business practices. In this context, the objective of this study is to investigate the case of Vakko, the most last standing and innovative fashion brand in Turkey, by considering innovations that has been aimed to submit and Vakko Esmod collaboration they have built up. The introductory part of the study elaborates two dimensions of “creativity and innovation” in the fashion industry. In the second part, innovation oriented entrepreneurship is evaluated and in the third part, creativity process in fashion industry is highlighted. In the last part of the study, the case of Vakko and Vakko Esmod collaboration are investigated by considering the fashion brand's innovativeness and historical creativity process.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 38 citations exist upstream.

References

1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1983The diffusion of innovations 1996Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration 1991A Conceptual Model of Entrepreneurship as Firm Behavior 1998Handbook of Creativity 1983Strategy‐making and environment: The third link 2020A change of masters 1985Innovation and Entrepreneurship: Practice and Principles

Cited by

2018Challenge Based Learning nurtures creative thinking: An evaluative study 2016The Role of the Entrepreneur in Innovation and in Economic Development 2022Learning and Creativity in Virtual Communities: Nurturing Entrepreneurial Intentions of Muslim Women

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.