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Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda · Study

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ChapterLuxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

Tsan‐Ming Choi2014

Chapter2014

Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

Tsan‐Ming Choi

11 citations·0/0 files stored·International series on consumer science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

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References

2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand 2025Advances in Consumer Research 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention 2009The anatomy of the luxury fashion brand 2005Conspicuous Consumption and Sophisticated Thinking 2011Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay 2012Luxury fashion consumption in China: Factors affecting attitude and purchase intent 2008Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms

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2013Chinese consumers’ purchasing: impact of value and affectarticle · 10 shared references 2017Measuring the impact of beliefs on luxury buying behavior in an emerging marketarticle · 6 shared references 2018Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non-Luxury Consumersarticle · 6 shared references 2017Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brandsarticle · 5 shared references 2017Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brandsarticle · 5 shared references 2020Drivers and outcomes of brand engagement in self-concept for luxury fashion brandsarticle · 5 shared references

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Year2014

Typechapter

Published2014-01-01

VenueInternational series on consumer science

ISSN-L2191-5660

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-1-4939-0277-4_2

openalex_workW1453517212

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