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Extremeness Seeking: When and Why Consumers Prefer the Extremes
16 references·6 citing·38 second hop
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  • 1993The Adaptive Decision Maker3,507 cited
  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1994The Adaptive Decision Maker3,310 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
  • 1962Individual Choice Behavior2,469 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
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  • 1993Context-Dependent Preferences1,305 cited
  • 1992Choice under Conflict: The Dynamics of Deferred Decision1,013 cited
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  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 2003The Effect of Forced Choice on Choice639 cited
  • 2005Overchoice and Assortment Type: When and Why Variety Backfires447 cited
  • 2001Reducing Assortment: An Attribute-Based Approach

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394 cited

Cited by

  • 2023Selling Fast and Buying Slow: Heuristics and Trading Performance of Institutional Investors57 cited
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  • 2011Progress and Challenges in Product Line Pricing13 cited
  • 2020Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products12 cited
  • 2009Task Factors and Compromise Effect in Consumer Choice1 cited
  • 2013Current Identifiable Biases in Italian Occupational Pension Fund Enrolment Decisions: Default Bias and Extremeness Aversion0 cited