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Extremeness Seeking: When and Why Consumers Prefer the Extremes · Study

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PreprintExtremeness Seeking: When and Why Consumers Prefer the Extremes

John T. Gourville2007

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Preprintgreen2007

Extremeness Seeking: When and Why Consumers Prefer the Extremes

John T. Gourville · Dilip Soman

15 citations·0/0 files stored·SSRN Electronic Journal

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1993The Adaptive Decision Maker 1972Elimination by aspects: A theory of choice.1994The Adaptive Decision Maker 2000When choice is demotivating: Can one desire too much of a good thing?1962Individual Choice Behavior 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion

Cited by

2023Selling Fast and Buying Slow: Heuristics and Trading Performance of Institutional Investors 2021Selling Fast and Buying Slow: Heuristics and Trading Performance of Institutional Investors 2011Progress and Challenges in Product Line Pricing 2020Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products 2009Task Factors and Compromise Effect in Consumer Choice 2013Current Identifiable Biases in Italian Occupational Pension Fund Enrolment Decisions: Default Bias and Extremeness Aversion

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Details

Year2007

Typepreprint

Published2007-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations15

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.2139/ssrn.987336

openalex_workW1455668

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