Modeling the Structure of the Flow Experience Among Web Users

Thomas P. Novak · Donna L. Hoffman · Yiu‐Fai Yung

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Flow Experience in Various Fields Technology Adoption and User Behaviour Innovative Human-Technology Interaction

Abstract

Thomas P. Novak (novak@moe.ogsm.vanderbilt.edu) Donna L. Hoffman (hoffman@colette.ogsm.vanderbilt.edu)Project 2000, Vanderbilt Universityhttp://www2000.ogsm.vanderbilt.edu/Yiu-Fai YungPsychometric Laboratory, UNC Chapel HillDecember 1997Abstract for the INFORMS Marketing Science and the Internet Mini-ConferenceMIT, March 1998

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1990Flow: the psychology of optimal experience 1989EQS : structural equations program manual 1974An approach to environmental psychology 1988Attitudes, Personality and Behavior 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1989Optimal experience in work and leisure.1990Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990.1988Optimal experience: Psychological studies of flow in consciousness.

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